Home Advertising Manager Resume template
Advertising Manager resume template
A clean starting structure with example content grounded in what advertising managers actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most advertising managers should default to, since most Australian recruiters and ATS software expect it.
Professional summary
Advertising manager with a decade of agency and in-house experience planning and directing multi-channel campaigns for retail, finance and consumer brands. I lead creative and media teams through strategy, budget negotiation and post-campaign evaluation, and I am comfortable holding both the client relationship and the numbers. Looking for a role where I can own a portfolio of campaigns end to end and build the capability of the people around me.
Key skills
- Campaign strategy across paid search, social, programmatic, broadcast and out of home
- Marketing analytics and attribution, including incrementality testing
- Budget setting, forecasting and media contract negotiation
- Project management of creative and media workstreams
- Google Ads and Meta Ads Manager campaign build and optimisation
- Google Analytics 4 and Adobe Analytics reporting
- Salesforce Marketing Cloud for lifecycle and CRM-linked campaigns
- Client relationships and senior stakeholder advisory
- Presenting results and data storytelling to executive audiences
- Leading and mentoring advertising coordinators and executives
Experience: example bullet points
- Planned and directed annual advertising campaigns for a portfolio of consumer brands, coordinating internal creative, external agencies and media partners across five channels
- Managed campaign budgets from brief through to reconciliation, negotiating rate cards and bonus inventory with television, radio, out of home and digital publishers
- Rebuilt campaign reporting around Google Analytics 4 and Adobe Analytics, cutting the monthly reporting cycle from six days to two and giving clients a single view of performance
- Led a team of six advertising executives and coordinators, introducing a weekly optimisation stand-up that lifted on-time campaign delivery noticeably across the portfolio
- Ran structured post-campaign reviews with clients and creative teams, turning findings into briefs that reduced rework on the following campaign cycle
- Held day to day relationships with key clients, presenting strategy, in-flight performance and recommendations to marketing directors and general managers
Education
Bachelor degree in marketing, advertising, communications or a related discipline is the most common pathway, though a diploma or advanced diploma plus several years of agency or in-house experience is well regarded, and some managers enter after Year 12 with strong campaign delivery experience.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- advertising campaign management
- media planning and buying
- multi-channel marketing
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Adobe Analytics
- Salesforce Marketing Cloud
- programmatic advertising
- DV360
- IAB Australia
- Media Federation of Australia
- AANA Code of Ethics
- Ad Standards
- Australian Consumer Law
- Privacy Act 1988
- Spam Act 2003
- budget management
- client relationship management
- team leadership
- campaign optimisation
- return on ad spend
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.