Home Marketing Manager Salary
Marketing Manager salary in Australia
The median full-time salary for a marketing manager is $139,200 per annum, before tax, up $29,100 since 2018.
Pay depends more on the size of the budget and team you are responsible for than on years served, so a manager running a national campaign usually earns more than one overseeing a single channel. Bonuses tied to revenue or lead targets are common in commercial sectors, while government and not-for-profit roles tend to sit closer to an enterprise agreement with less variable pay. Agency salaries can differ again from in-house roles at the same level of seniority.
Roles that pay more than marketing manager
The largest typical pay rise is $9,000 a year, moving into Chief Marketing Officer.
- Chief Marketing Officer+$9,000/yr
- General Manager+$9,000/yr
How to negotiate a higher marketing manager salary
- Know the market rate before you ask. The median full-time marketing manager salary is $139,200; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Marketing analytics and Data analysis tend to command a premium over general marketing manager experience, name them specifically when you ask.
- Bring a real alternative to the table. Chief Marketing Officer pays a typical $9,000 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Marketing Manager salary questions
How much do marketing managers earn in Australia?
The median full-time salary for a marketing manager is $139,200 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is marketing manager pay rising or falling?
The median marketing manager salary is up $29,100 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than marketing manager?
Chief Marketing Officer pays a typical $9,000 a year more and draws on similar skills to marketing manager.