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Wholesaler salary in Australia
The median full-time salary for a wholesaler is $85,800 per annum, before tax, up $17,800 since 2018.
Pay in wholesale depends heavily on where you sit in the trade: a buyer or account manager on a salary, a trade sales representative on commission, or an owner carrying the risk of the stock. The product category matters too, since high-value lines such as electrical goods and pharmaceuticals support higher pay than low-margin grocery. Larger distributors generally pay more and offer structured increases, while a small family wholesaler may trade salary for a share of the business.
Roles that pay more than wholesaler
The largest typical pay rise is $96,200 a year, moving into Chief Executive Officer.
- Chief Executive Officer+$96,200/yr
- Sales Manager+$53,400/yr
- Account Manager+$18,400/yr
How to negotiate a higher wholesaler salary
- Know the market rate before you ask. The median full-time wholesaler salary is $85,800; use that, not a guess, as your anchor, and adjust for your experience and employer.
- Lead with what's scarce, not just tenure. Skills like Selling and negotiation and Inventory management tend to command a premium over general wholesaler experience, name them specifically when you ask.
- Bring a real alternative to the table. Chief Executive Officer pays a typical $96,200 a year more and draws on similar skills, even mentioning you're weighing it up is a legitimate data point in a pay conversation.
- Time it deliberately. Reviews, the end of a project you delivered, or taking on responsibility beyond your job description are stronger moments to ask than an arbitrary date on the calendar.
- Ask for a number, not a raise. "Based on the market rate and [specific contribution], I'd like to move to X" gets a clearer answer than "I think I deserve more."
Wholesaler salary questions
How much do wholesalers earn in Australia?
The median full-time salary for a wholesaler is $85,800 a year before tax. Seniority, specialisation, sector and the award or agreement you're employed under all move it.
Is wholesaler pay rising or falling?
The median wholesaler salary is up $17,800 since 2018. Figures from 2025 onward on this page are a projection, not a measured result.
What pays more than wholesaler?
Chief Executive Officer pays a typical $96,200 a year more and draws on similar skills to wholesaler.