Home SEO Specialist Resume template
SEO Specialist resume template
A clean starting structure with example content grounded in what seo specialists actually do day to day, not generic filler. Download and replace the bracketed placeholders with your own details.
Which resume format should you use?
Reverse chronological
You have a steady work history. This is the format almost every recruiter and ATS expects by default.
Functional
You're changing fields or have gaps in your employment. Leads with skills rather than a job-by-job timeline.
Combination
You're early career or have worked consistently but for only a few employers. Blends a skills summary with a shorter chronological history.
This template uses the reverse chronological format: the one most seo specialists should default to, since most Australian recruiters and ATS software expect it.
Professional summary
SEO Specialist with a background spanning technical website audits, keyword research and content optimisation. Comfortable moving between analytics platforms and content teams to lift organic visibility and qualified traffic. Known for translating search data into practical, prioritised actions that stakeholders without a technical background can act on.
Key skills
- Keyword research and competitive analysis
- Technical SEO auditing
- Marketing analytics and data analysis
- On-page content optimisation
- Backlink and domain authority strategy
- Google Search Console
- Google Analytics
- SEMrush
- Ahrefs
- Screaming Frog
- Strategy development
- Written communication
Experience: example bullet points
- Conducted keyword research and competitive gap analysis to identify high-value search opportunities, feeding a prioritised content roadmap for the marketing team
- Audited site structure and technical elements using Screaming Frog and Google Search Console, resolving crawl errors and lifting indexed page coverage
- Worked with content writers to optimise page titles, meta descriptions and on-page copy across key landing pages, improving click-through rate from search results
- Built monthly ranking and traffic reports in Google Analytics and SEMrush, presenting trends and ROI to non-technical stakeholders
- Developed a backlink outreach strategy that grew referring domains and supported measurable gains in domain authority
- Diagnosed and resolved a ranking drop following a site migration, restoring organic traffic to pre-migration levels within the following reporting period
Education
Typically a bachelor degree in marketing, communications, business or IT, with many SEO Specialists going on to postgraduate study in digital marketing or data analytics; entry is also achieved via short courses and vendor certifications (Google Analytics, SEMrush Academy) combined with hands-on project experience.
Keywords an ATS is likely to scan for
Applicant tracking systems match your resume against terms in the job ad before a person ever sees it. Only include the ones that actually apply to your experience, but if a term below matches something you've done, use the same wording the job ad uses.
- SEO
- Technical SEO
- On-page optimisation
- Off-page SEO
- Keyword research
- SERP
- Organic traffic
- Backlink strategy
- Domain authority
- Google Search Console
- Google Analytics
- GA4
- SEMrush
- Ahrefs
- Screaming Frog
- Site audit
- Crawlability
- Content optimisation
- ROI reporting
- Digital marketing
Getting past ATS screening
- Match the specific skills, certifications and terms used in the job ad, not just your own wording for the same thing.
- Keep formatting simple: no tables, text boxes, columns, headers/footers or graphics. Parsers frequently drop content placed in these.
- Submit as .docx or PDF unless the job ad specifies otherwise.
- Use standard section headings (Experience, Education, Skills) rather than creative alternatives.
- List your core skills and technical competencies in their own section so a keyword scan can find them instantly.
This is a starting point, not a guarantee of interviews. Tailor every bullet point to your own real experience and the specific job ad.